A second look at domestic abuse

This campaign is created by agency WCRS. A very clever campaign. It uses coercive control = power and control in abusive relationships.

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From a distance:

Closer:

Funny By Accident

These 'Valentine's Day' cards are by accident very funny.

New Zealand ad agency Saatchi & Saatchi put together a campaign to promote awareness and raise money for domestic violence victims by selling these cards amongst regular romantic-type cards in stores there.

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Domestic Violence In Germany

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French Anti-Domestic-Violence Commercial

FNSF - Le film choc from FNSF on Vimeo.

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My Secret Cosmetics

by Saatchi & Saatchi / Leo Burnett / arc Amsterdam

Unfortunately only in dutch. It's from the government about domestic violence. In the video you see a sort of talk show, with all kinds of statistics about domestic violence in the Netherlands.

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Coalition Against Battered Women 'It Rarely Stops'

Agency: Y&R Chicago

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Bundesverband Frauenberatungsstellen Und Frauennotrufe (BFF) 'Stairs'

no comment ...


by Young & Rubicam, Germany

World's Best Mum

'World's Best Mum' a short film about domestic violence by Jerome Genevray & Camille Hedouin). No comment.

Mor Cati - Domestic Violence Made Visible On The Streets

Unbelievable ... and all men


by TBWA\Istanbul

Amnesty International 'Fashionable'

TBWA\Paris, France

Amnesty International 'It Happens When Nobody Is Watching'

This poster won the silver lion in Cannes. Well deserved.

An interactive poster, it contains an eye tracking camera. When you don't look there's a typical domestic act of violence. When you look it's a happy couple.


by Jung von Matt