Penis seat in the Mexico City Metro

A campaign in Mexico City. Part art project and part PSA, it's supposedly there to highlight the sexual harassment experienced by female passengers. A well-meant campaign but I doubt the effect.

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No Manspreaders & Nail-clippers Please!

Can they please roll this campaign worldwide??!! This is the new MTA courtesy campaign, New York. No grooming, no dancing, no backpacks.

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ChupaChucker

I Am Licktorious.

To promote Chupa Chups’ interactive Facebook game ‘Chupa Chucker’, BBH Singapore created a campaign. The video ‘R4V3N: NEVER NOT WINNING’ portrays Karl Walraven as the undefeated champion of Chupa Chucker, and invites viewers to beat his high score and win his previous World Champion trophy. But R4v3n has a “secret weapon”: the ‘N-Joystick’, “the world’s first mouth-operated joystick”, according to BBH Singapore. The joystick is designed to deliver “a uniquely delicious playing experience”, as users slot a Chupa Chup into the shaft and use their mouth to control and play the game.

To smash Raven click here
 Play ChupaCucker on Facebook
Like Raven on Facebook

 

Drugs Set Your Timeline

Thank you Facebook ... It seems that providing information is not allowed on Facebook.

"The Israel Anti-Drug Authority (IADA) launched a Facebook campaign, ‘Drugs Set Your Timeline’ on 4th January 2012 to increase awareness in young adults (18-24) of the damages of prolonged drug use. McCann Digital Israel created a fictional user, Adam Barak, and used a ‘split page’ timeline, modelled on the updated Facebook layout, displaying Adam’s life under the influence of drugs in one column (A year with) and the same Adam drug-free in the other column (A year without). Each post is dated and each photo in one column has a direct temporal equivalent in the other, allowing the viewer to retrace Adam’s choices at each moment and assess the route to his happiness or demise. The campaign knowingly breached Facebook’s rules and regulations on fake profiles, particularly those constructed for brands, and was taken down after eight days."

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Anarchy For Her + Him

Unilever is promoting Anarchy, Axe‘s first women’s fragrance, with a branded serialized graphic novel on YouTube and Facebook in partnership with Aspen Comics and digital agency Razorfish. The graphic novel, launched on the Axe Youtube channel, provides fans with the capacity to add their own suggestions to the storyline and plot, with new episodes uploaded every few days. The campaign includes a set of live action commercials, starting with Cops and Robbers.

follow link for more info

First Facebook Timeline Campaign

McCann Digital's new campaign for the Israeli Anti-Drug Authority which is the first Facebook Timeline campaign, using the Timeline as a new medium.

"What we did is create a timeline for a young person (Adam Barak) which in one side of the timeline got addicted to drugs, and on the other side is OK. As you scroll down you can see different situations in pictures that describe his life on the left side, where he's drugged, and on the right side, where he's OK."

Taboo’s 365 Nights A Year calendar

"Taboo’s 365 Nights a Year calendar and screen saver has won Grand Prix for Corporate and Brand Materials at the Golden Drum awards held in Slovenia this week. Running with the condom sales tag line, “Pleasure Guaranteed 365 Days a Year”, the multifunctional calendar can be used to measure dates, and as a Kama Sutra style book of positions."

follow link for more info

Slow-Download Films

Amnesty International 'Slow-Download Films' ... 'impatient already, it took only 15 sec., imagine having to wait for food for 15 years'.

Kris Van Beek For Amnesty International 'Flag The Problem'

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Stepping Stone Humanizes Prostitutes

"Stepping Stone in Halifax, Nova Scotia, is a charitable not for profit organization that offers supportive programs and outreach to Canadian women, men and transgender sex workers and former sex workers. The Canadian organisation has launched a print advertising campaign attempting to humanisz sex workers by placing them in the context of their families. A young woman refers to the impact of her mother. A grandmother talks about being proud of her daughter’s child-rearing capacity. A man talks about his brother’s contribution to his wedding."

by Extreme Group, Halifax, Canada

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Burgeranch 'Combina'

"Burgeranch is an Israeli fast food chain and they launched a new burger deal called “combina”, which means that you get more for less money. Two campaigns were created, one official campaign driving users to an online quiz that was impossible to answer right and one that spread the word of how you could hack the quiz by changing details in the link."


agency McCann

Devendra Banhart & Girlfriend Rebecca Schwartz For Eyewear Company Oliver Peoples

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Andrej Krahne - Durex Ad Campaign

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The Underwear Rule

European campaign against pedophilia. Starring Kiko and 'The Hand'.


by Grey, Amsterdam

Microsoft + Burger King 'King Of The Road' Campaign

CP+B have teamed up two of their clients in Microsoft and Burger King to create a campaign called King Of The Road.



Read story here

Street Children - You Can Remove Me But Not The Problem

by Leo Burnett

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Desigual Wants To Make Internet A Happy Place

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Jay-Z 'Decoded Campaign'

by Droga5, New York

"Droga5 New York goes all out in its launch of Jay-Z's upcoming memoir Decoded with a massive multiplatform campaign that takes every page of the book and brings it back to its birthplace, literally. The book, published out of Random House imprint Spiegel and Grau, is set to release on November 16. Until then, the campaign will recreate each book page on a traditional outdoor, or not so conventional space—think billboard, the lining of a suit, or bottom of a pool—all of it relevant to where the contents of each page originally took place."

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How To Bring Classical Music To Young People

"The National Symphonic Orchestra of Colombia wanted to get closer with young people through its music. For this reason it created a unique web activation whereby the orchestra could be directed from PCs. When youngsters moved simulating an orchestra conductor, the orchestra played a music composition. When they stopped directing the Orchestra ceased playing, thus creating a unique direct interaction that only orchestra directors could enjoy until now."


By McCann

DIESEL 'Facepark.org'

link