"Droga5 New York goes all out in its launch of Jay-Z's upcoming memoir Decoded with a massive multiplatform campaign that takes every page of the book and brings it back to its birthplace, literally. The book, published out of Random House imprint Spiegel and Grau, is set to release on November 16. Until then, the campaign will recreate each book page on a traditional outdoor, or not so conventional space—think billboard, the lining of a suit, or bottom of a pool—all of it relevant to where the contents of each page originally took place."
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