Why Do I Think This Is Annoying?

Just thinking out loud to find the answer on the question "Why do I find this commercial annoying?"

I don't get the link between Axe and Peace.
I think it's emotional blackmail, subject is peace, references are well known situations.
I find it easy. It's just the commercial. For the rest they don't do anything social responsable.

But hey ... who am I to judge.