"Pharma boutique Help Remedies is pitching its pain-med-free sleep aid (called "Help I Can't Sleep") with a series of extremely peculiar videos that address the problem of insomnia in a unique way. Instead of focusing on the efficacy of the product, the campaign goes in a more ethereal, hallucinatory direction—presenting odd little skits that act out different dreams you could be having that would ease the psychological burdens that might be keeping you awake."
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