Oct 21, 2017

The rebranding of sex toys [NSFW]

Remember the 'facial massage' ads?


Designer Jenna Josepher and photographer Jesse Untracht-Oakner do a better job.

C'mon people, this is reality, why the taboo, why the shame?! Sex isn't only about having children (which for a lot of people is cool). It's also about having fun, for which a lot of people are ashamed. We live in a weird world.

SFW is an art experiment that features GIFs of sex toys that have been desexualized.

“The cause” being to cast sex toys in a less skeevy light. Or, as SFW‘s writer Leah Dworkin more eloquently puts it in their mission statement:
"Sex-toy imagery is often suggestive, triggering, and discriminatory, not to mention, advertisements for sexual products can easily make certain viewers feel uncomfortable, unwelcome, judged or excluded. Even though this is how the sex-toy industry has marketed itself in the past, we thought it was time for a change. We not only felt a real responsibility but saw an exciting opportunity to create a new breed of visual imagery within the sex-toy marketplace that was progressive, inclusive, positive, socially conscious and approachable–to all sorts of human beings."






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