Milk Moustache

"Got Milk? is an American advertising campaign encouraging the consumption of milk. The “umbrella-campaign” (print , online and TV commercials) has been created by Goodby Silverstein & Partners in 1993 for the California Milk Processor Board. Since then it is one of the most recognized and respected advertising campaigns over the world, having earned a place in advertising history. The idea originated from the milk-mustache that many people get when they drink a glass of milk. Voluntary actors, athletes, musicians tv-hosts and other celebrities offered their face to participate to the ‘Got Milk?’-movement."

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