"Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there."
Aug 11, 2013
Coca Cola Israel - Personal Road
Nice one. But I'm always wondering, is all the effort of such a campaign worth the sales or building the brand name. Concerning the last one, does Coca Cola needs this? Perhaps a show-off of technology?
"Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there."
"Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment