Jan 22, 2012

The Life Of A Bike In NYC


I can tell you this ... the life of a bike in NYC is longer than in Amsterdam.

Get a bike. Lock it to a post. Take a pic every day for a year.

Last year, Red Peak Branding conducted a unique urban experiment for Hudson Urban Bicycles. On January 1, 2011 we chained a fully loaded bike - bells, basket, lights and more - to a post along a busy Soho street. We took a picture of the bike everyday for 365 days, watching it slowly vanish before our eyes. The photos we took were then turned into a daily calendar. We call this project LIFECYCLE: 365 days in the life of a bike in NYC.

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1 comment:

  1. Sylvana KnaapFebruary 4, 2012 at 11:53 AM

    I live in Amsterdam. I have a Specialized Shark bike that I don't even have the guts to use over here :(

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