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UNICEF - Donate a word from Katharina Schmitt on Vimeo.
by Miami Ad SchoolMay 23, 2011
Unicef - Donate A Word
It’s the “Donate A Word” campaign for UNICEF that utilises the spelling feature inside Google Chrome to trigger donation prompts. With each miss-spelt word adding a “Donate This Word To UNICEF” option when users right-click the red underline to amend spelling mistakes …
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