Why do you click the Like button? Okay, ofcourse when you really like it. But also when you want to let someone know that you've read it, or when you want to give someone attention, or if it's a joke between you and the one who posted something.
"People love to share moments of their lives, what they do, what they think and, of course, what they like. Because of this, the "Like Button" is clicked 3 billion times a day. So, we thought: why not giving them the chance to like their favorite Diesel outfits in the real world? Customers go to a Diesel Store, fall in love with a Denim and as they would do on Facebook, they can share it on their wall by clicking on the "Like" from their mobile phone. Easy!"
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