Converse Desire Project

International shoe and fashion brand Converse is running Converse Desire, an interactive retail experience at Schuh’s flagship store in London. An interactive music video provides a complementary online experience, supported by a number of bespoke digital components; including a SoundCloud wave.

The activity builds on the ‘Three Artists, One Song’ strategy unveiled last year, that featured a free MP3 download starring Kid Cudi, Bethany Cosentino (Best Coast) and Rostam Batmanglij (Vampire Weekend). This spring, Converse has brought together Paloma Faith, Graham Coxon (Blur) and Bill Ryder-Jones (The Coral) to collaborate on an EP called Desire.



Behind the scenes:


via