"Okay, so this is only one example, but it’s an overwhelmingly rigid and slow to change one: toy marketing. Crystal Smith, author of The Achilles Effect: What Pop Culture is Teaching Young Boys about Masculinity has done a significant amount of research on the ways in which our culture reveals its idea of what activities are appropriate for each gender, trapping both girls and boys in a rigid idea of what is normal and what is weird. But only recently did she translate her studies of toy advertisements to the most useful (to the internet) form of information presentation: the word cloud."
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Toys marketed at girls:
Toys marketed at boys:
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