The Footprint Poster, Anti Bear Farming Campaign by advertising agency Supernormalvoice, Seoul, South Korea. Client: Teddy Bear Museum.
"In S.Korea, about 1140 bears are kept in small and dirty cages for gall bladder extraction to be used in asian medicine. The biggest reason behind maintaining "Bear Farming" is that koreans don't have interests in it. Thus, we made the public realize that how much influence "indifference" has on bears via a large poster treated with transparent adhesive materials."
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