Nov 26, 2011

Violence Against Women - White Ribbon Day

Nice one!

Beneva Foundation in Romania raised awareness of the impact of violence against women recently, using bouquets of flowers and baseball bats. Research shows that one in four Romanian women is abused at some point in her life. Beneva Foundation worked with Bratislava advertising agency Jandl to graphically portray the message, “1 in 4 women gets beaten instead of getting flowers.”

follow link for more info

Case study:

White Ribbon Day, marked in Australia on November 25, calls on men to swear, no matter what their background. “I swear never to commit, excuse or remain silent about violence against women.”

Too nice for my taste. Does this campaign really reach the target? Really reach the people that are abusing females?

follow link for more info

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