Project 'Wheat is Wheat is Wheat' by Peddy Mergui, shows the absurdity of brands. See what happens when you put food in designer packaging. Long live the worldwide consumer culture.
Apple iMilk:
Fruit by Nike:
Eggs by Versace:
Flour by Prada:
Pasta by Ferrari:
Infant Formula by Chanel:
Pickles by Gucci:
Salt and pepper by Hermes:
