Sep 21, 2009

Getty Images Launches ‘Mishmash’ Music Video Challenge

Entrants to create music videos using Getty Images multi-media content.

Getty Images, the world’s leading creator and distributor of still imagery, footage and multi-media products, has launched a brand new challenge called ‘Mishmash’. This creative challenge offers entrants the opportunity to create their own music video using Getty Images content, helping to discover music video producers of the future.

Renowned for both its vast collections of still imagery and first-class multimedia content, Getty Images has over 400,000 clips of footage available online and an extensive music catalogue called Pump Audio, which contains over 40,000 music tracks. Budding creatives are being asked to construct a music video to visualise one track from Pump Audio (or a mash up of up to five tracks) and contestants will be instructed to use Getty Images’ footage and imagery to make up at least 50% of their music videos.

The challenge’s judging panel comprises of a who’s who in music and film production and includes:

- Dan Waite, Label Director for the International Talent and Music Department at MTV
- Ed Sayers, agency producer at Saatchi and Saatchi, who won the Film Gold awards at Cannes Lions this year with the ad ‘Dance’ from T-mobile
- Pekka Hara, from the production company Cobblestone Hamburg Filmproduktion and winner (Director) of the Silver Film Lion Cannes 2009
- Ruben Goots, owner and executive producer at Czar, in Belgium
- Jort Schutte and Noam Erlich from Achtung!, in the Netherlands
- Julia Stephenson, founder of Short and Sweet
- Stuart Warren Hill, of the UK music duo ‘Hexstatic’, will also be joining the judging panel as well as producing the opening video of the Mishmash website.

Entrants are invited to upload their submission before the deadline of 15th October, and the judging panel will instantly be judging the videos online as and when they appear. Each of the judges will have their own log-in to view, comment and rate the music videos.

The challenge is open to residents in UK and Ireland and Northern Europe (Benelux and Nordic countries) with the judges selecting two winners, one from each region. The judges will be selecting 5 finalists for each region during the week of 26th – 30th October, who will go on to produce their final pieces on HD. The winners will then be announced by mid-November and will receive a 17inch MacBook Pro with Final Cut and StudioSuite.

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