ChupaChucker

I Am Licktorious.

To promote Chupa Chups’ interactive Facebook game ‘Chupa Chucker’, BBH Singapore created a campaign. The video ‘R4V3N: NEVER NOT WINNING’ portrays Karl Walraven as the undefeated champion of Chupa Chucker, and invites viewers to beat his high score and win his previous World Champion trophy. But R4v3n has a “secret weapon”: the ‘N-Joystick’, “the world’s first mouth-operated joystick”, according to BBH Singapore. The joystick is designed to deliver “a uniquely delicious playing experience”, as users slot a Chupa Chup into the shaft and use their mouth to control and play the game.

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