Anarchy For Her + Him

Unilever is promoting Anarchy, Axe‘s first women’s fragrance, with a branded serialized graphic novel on YouTube and Facebook in partnership with Aspen Comics and digital agency Razorfish. The graphic novel, launched on the Axe Youtube channel, provides fans with the capacity to add their own suggestions to the storyline and plot, with new episodes uploaded every few days. The campaign includes a set of live action commercials, starting with Cops and Robbers.

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