Jason Scott and Joris Philippart, creative team at London advertising agency VCCP, have produced a set of cards designed for the homeless. Each day on the way to the agency, Jason and Joris walk past dozens of homeless people who won’t be spending Christmas with friends and families. Some of them haven’t spoken to their loved ones for a very long time. The creatives decided to do something that would help them get back in touch, designing ice breaker cards in which they could write messages and posted them, with the hope that they’d re-establish some relationships and create festive cheer.
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