Mar 23, 2011

The Secret Messages In Logos

I never can see a logo normal anymore :)

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The company Toblerone was founded in Bern, Switzerland, rumored to mean “a city of bears,” and the logo features the shape of a bear on the mountain:

Sony’s Vaio line stands out for its great design, and its logo is no exception: The V and the A represent an analog symbol, and the I and O represent the 1 and 0 of binary code:

In one of the better-known logo tricks out there, the FedEx logo has an arrow concealed between the E and the X. Because they deliver stuff to destinations!:

The yellow curved line under the logo isn’t just a smiley face: It also symbolizes that Amazon carries everything from A to Z:

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