Jan 28, 2012

When To Take My Name Off The Door

"Just what exactly makes a company “good,” especially when that company is an advertising agency? Leo Burnett, founder of the eponymous ad agency, had a pretty good handle on the answer to that question back in 1967 when he made his retirement speech titled “When to take my name off the door.” Now, on the 75th anniversary of the firms beginning, a Brazilian design studio has made a stylish retro animation to celebrate the executive behind such iconic advertising campaigns as the Pillsbury Doughboy, Tony the Tiger and the Marlboro Man. If you’re addicted to watching Mad Men like so many others, this fellow is the real deal."

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Leo Burnett’s complete speech from 1967:

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